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Marketing management: Text and cases /
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Tata McGraw-Hill,
2005.
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| Subjects: |
Table of Contents:
- 1. Marketing straytegy- an overview 2. Callaway golf company 3. Tesco plc,. 4. Creating value 5. Freemarkets online 6. Xerox:book-in time 7. Freeport studio 8. Omnitel pronto italia 9. Target market selection and product positioning 10. Warner-lambert ire