APA Edition Citation

Rajiv Lal. (2005). Marketing management: Text and cases. Tata McGraw-Hill.

Chicago Edition Citation

Rajiv Lal. Marketing Management: Text and Cases. New Delhi: Tata McGraw-Hill, 2005.

MLA Edition Citation

Rajiv Lal. Marketing Management: Text and Cases. Tata McGraw-Hill, 2005.

Warning: These citations may not always be 100% accurate.