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Consumer behaviour: Text and cases /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi:
Excel Books,
2004.
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Table of Contents:
- 1. Consumer Behaviour and its applications 2. Consumer research 3. Market segmentation and positioning concepts cases and consumer insights 4. Consumer motivation 5. Consumer personality 6. Consumer perception 7. Consumer learning, memory and involvement