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|a 8174463607
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| 082 |
|
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|a 658.8342
|b BAT/C
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| 100 |
|
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|a Batra, Satish K
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| 245 |
|
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|a Consumer behaviour: Text and cases /
|
| 260 |
|
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|a New Delhi:
|b Excel Books,
|c 2004.
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| 300 |
|
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|a 536 p.
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| 505 |
|
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|a 1. Consumer Behaviour and its applications 2. Consumer research 3. Market segmentation and positioning concepts cases and consumer insights 4. Consumer motivation 5. Consumer personality 6. Consumer perception 7. Consumer learning, memory and involvement
|
| 700 |
|
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|a Kazmi, S H H
|
| 999 |
|
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|c 55487
|d 55487
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| 952 |
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|a UL
|b UL
|c ST1
|d 2012-10-27
|l 3
|o 658.8342 BAT/C
|p 79851
|r 2019-02-12
|s 2019-01-19
|w 2012-10-27
|y BK
|