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Hottest ideas in word of mouth advertising: What works, what doesn't, what's fake, and why /

書誌詳細
第一著者: Harris, Godfrey
フォーマット: Printed Book
言語:English
出版事項: New Delhi: Viva Books, 2005.
目次:
  • 1. The basics of word of mouth advertising 2. What works in word of mouth advertising 3. Award programs 4. Billboard programs 5. Communication programs 6. Coupon programs 7. Cyber certificates 8. Critique programs 9. Donation programs 10. Giveaway progra