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Hottest ideas in word of mouth advertising: What works, what doesn't, what's fake, and why /
| Autore principale: | |
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| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
New Delhi:
Viva Books,
2005.
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Sommario:
- 1. The basics of word of mouth advertising 2. What works in word of mouth advertising 3. Award programs 4. Billboard programs 5. Communication programs 6. Coupon programs 7. Cyber certificates 8. Critique programs 9. Donation programs 10. Giveaway progra