טוען...
Hottest ideas in word of mouth advertising: What works, what doesn't, what's fake, and why /
| מחבר ראשי: | |
|---|---|
| פורמט: | Printed Book |
| שפה: | English |
| יצא לאור: |
New Delhi:
Viva Books,
2005.
|
תוכן הענינים:
- 1. The basics of word of mouth advertising 2. What works in word of mouth advertising 3. Award programs 4. Billboard programs 5. Communication programs 6. Coupon programs 7. Cyber certificates 8. Critique programs 9. Donation programs 10. Giveaway progra