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Hottest ideas in word of mouth advertising: What works, what doesn't, what's fake, and why /
| Autor principal: | |
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| Formato: | Printed Book |
| Lenguaje: | English |
| Publicado: |
New Delhi:
Viva Books,
2005.
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Tabla de Contenidos:
- 1. The basics of word of mouth advertising 2. What works in word of mouth advertising 3. Award programs 4. Billboard programs 5. Communication programs 6. Coupon programs 7. Cyber certificates 8. Critique programs 9. Donation programs 10. Giveaway progra