Hottest ideas in word of mouth advertising: What works, what doesn't, what's fake, and why /

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Harris, Godfrey
التنسيق: Printed Book
اللغة:English
منشور في: New Delhi: Viva Books, 2005.
جدول المحتويات:
  • 1. The basics of word of mouth advertising 2. What works in word of mouth advertising 3. Award programs 4. Billboard programs 5. Communication programs 6. Coupon programs 7. Cyber certificates 8. Critique programs 9. Donation programs 10. Giveaway progra

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