APA Edition Citation

Harris, G. (2005). Hottest ideas in word of mouth advertising: What works, what doesn't, what's fake, and why. Viva Books.

Chicago Edition Citation

Harris, Godfrey. Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn't, What's Fake, and Why. New Delhi: Viva Books, 2005.

MLA Edition Citation

Harris, Godfrey. Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn't, What's Fake, and Why. Viva Books, 2005.