McQuail's mass communication theory /

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Bibliographic Details
Main Author: McQuail, Denis
Format: Printed Book
Language:English
Published: New Delhi: Vistaar Publications, 2005.
Edition:Ed.5
Table of Contents:
  • 1. Preliminaries 2. Theories 3. Structures 4. Organizations 5. Content 6. Audiences 7. Effects 8. Epilogue.

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