Media monoliths: How great media brands thrive and survive /

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Bibliographic Details
Main Author: Tungate, Mark
Format: Printed Book
Language:English
Published: London : Kogan Page, 2004.
Subjects:
Mass media.

University of Calicut

Holdings details from University of Calicut
Call Number: 302.23 TUN/M
338.4730223 TUN/M
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