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Effectiveness of advertising /

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Bibliographic Details
Main Author:	Patnaik, U C
Other Authors:	Patnaik, A Suresh C
Format:	Printed Book
Language:	English
Published:	New Delhi: Sonali, 2005.

Table of Contents:

1. Introduction and methodology 2. Promotion mix 3. Advertising media 4. Social, Economic and Ethical Aspects of Advertising 5. Advetising effectiveness and evaluation 6. Data Analysis and interpretation 7. Findings and suggestions.