Učitavanje...
Advertising, promotion and new media /
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Printed Book |
| Jezik: | English |
| Izdano: |
New Delhi:
Prentice- Hall of India,
2005.
|
Sadržaj:
- 1. Defining, understanding, and measuring new media advertising 2. Important elements of internet advertising 3. Banners, pop-ups, and online sponsorship 4. Other new media ad forms 5. Conclusion.