Lataa...
Advertising, promotion and new media /
| Päätekijä: | |
|---|---|
| Muut tekijät: | |
| Aineistotyyppi: | Printed Book |
| Kieli: | English |
| Julkaistu: |
New Delhi:
Prentice- Hall of India,
2005.
|
Sisällysluettelo:
- 1. Defining, understanding, and measuring new media advertising 2. Important elements of internet advertising 3. Banners, pop-ups, and online sponsorship 4. Other new media ad forms 5. Conclusion.