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Advertising, promotion and new media /
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Printed Book |
| Sprog: | English |
| Udgivet: |
New Delhi:
Prentice- Hall of India,
2005.
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Indholdsfortegnelse:
- 1. Defining, understanding, and measuring new media advertising 2. Important elements of internet advertising 3. Banners, pop-ups, and online sponsorship 4. Other new media ad forms 5. Conclusion.