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Advertising, promotion and new media /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi:
Prentice- Hall of India,
2005.
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Table of Contents:
- 1. Defining, understanding, and measuring new media advertising 2. Important elements of internet advertising 3. Banners, pop-ups, and online sponsorship 4. Other new media ad forms 5. Conclusion.