تحميل...
Advertising, promotion and new media /
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | Printed Book |
| اللغة: | English |
| منشور في: |
New Delhi:
Prentice- Hall of India,
2005.
|
جدول المحتويات:
- 1. Defining, understanding, and measuring new media advertising 2. Important elements of internet advertising 3. Banners, pop-ups, and online sponsorship 4. Other new media ad forms 5. Conclusion.