|
|
|
|
| LEADER |
00731nam a2200157Ia 4500 |
| 008 |
121027s9999 xx 000 0 eng d |
| 020 |
|
|
|a 812032739X
|
| 082 |
|
|
|a 659.14
|b STA/A
|
| 100 |
|
|
|a Stafford, Marla R, Ed.
|
| 245 |
|
|
|a Advertising, promotion and new media /
|
| 260 |
|
|
|a New Delhi:
|b Prentice- Hall of India,
|c 2005.
|
| 300 |
|
|
|a 380 p.
|
| 505 |
|
|
|a 1. Defining, understanding, and measuring new media advertising 2. Important elements of internet advertising 3. Banners, pop-ups, and online sponsorship 4. Other new media ad forms 5. Conclusion.
|
| 700 |
|
|
|a Faber, Ronald J, Ed.
|
| 999 |
|
|
|c 55231
|d 55231
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_140000000000000_STA_A
|7 0
|9 55209
|a UL
|b UL
|c ST1
|d 2012-10-27
|l 0
|o 659.14 STA/A
|p 79572
|r 2012-10-27
|w 2012-10-27
|y BK
|