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Advertising to children on TV: Content, impact, and regulation /
| 主要作者: | |
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| 格式: | Printed Book |
| 語言: | English |
| 出版: |
New Jersy :
Lawrence Erlbaum Associates,
2005.
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書本目錄:
- 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders