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Advertising to children on TV: Content, impact, and regulation /
| Tác giả chính: | |
|---|---|
| Định dạng: | Printed Book |
| Ngôn ngữ: | English |
| Được phát hành: |
New Jersy :
Lawrence Erlbaum Associates,
2005.
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Mục lục:
- 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders