Učitavanje...
Advertising to children on TV: Content, impact, and regulation /
| Glavni autor: | |
|---|---|
| Format: | Printed Book |
| Jezik: | English |
| Izdano: |
New Jersy :
Lawrence Erlbaum Associates,
2005.
|
Sadržaj:
- 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders