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Advertising to children on TV: Content, impact, and regulation /

Xehetasun bibliografikoak
Egile nagusia: Gunter, Barrie
Formatua: Printed Book
Hizkuntza:English
Argitaratua: New Jersy : Lawrence Erlbaum Associates, 2005.
Aurkibidea:
  • 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders