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Advertising to children on TV: Content, impact, and regulation /
| Auteur principal: | |
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| Format: | Printed Book |
| Langue: | English |
| Publié: |
New Jersy :
Lawrence Erlbaum Associates,
2005.
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Table des matières:
- 1. The issues about television advertising to children 2. The nature of advertising to children 3. Children's early understanding of television advertisements 4. Advanced understanding of advertising 5. Theoretical approachew to studying children's unders