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|a 658.8
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| 100 |
|
|
|a Kotler, Philip
|
| 245 |
|
|
|a Marketing management /
|c Philip Kotler
|
| 250 |
|
|
|a 11th ed.
|
| 260 |
|
|
|a Delhi :
|b Pearson Education,
|c 2003.
|
| 300 |
|
|
|a 706 p.+
|
| 505 |
|
|
|a 1. Understanding marketing management 2. Analysing marketing opportunities 3. Developing market strategies 4. Shaping the market offering 5. Managing and delivering marketing programs.
|
| 650 |
|
|
|x Marketing.
|
| 942 |
|
|
|c TXT
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| 952 |
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|a UL
|b UL
|c ST1
|d 2012-10-27
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|r 2012-10-27
|w 2012-10-27
|y TXT
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| 952 |
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|a CMS
|b CMS
|c ST1
|d 2019-02-04
|i 8490
|l 1
|o 658.8 KOT/M
|p cms8490
|r 2021-02-19
|s 2019-02-06
|w 2019-02-04
|y TXT
|