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|a Schiffman, Leon G.
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|a Consumer behaviour /
|c Leon G. Schiffman and Leslie Lazar Kanuk
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| 250 |
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|a 8th ed.
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| 260 |
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|a Delhi:
|b Pearson Education,
|c 2004.
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|a 587+p.
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|a 1. Impact of the digital revolution on consumer behavior 2. Consumer research 3. Market segmentation 4. Consumer motivation 5. Personality and consumer behavior 6. Consumer perception 7. Consumer learning 8. Consumer attitude formation and change
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| 700 |
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