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Bibliografski detalji
Glavni autor:	Skinner, Steven J.
Format:	Printed Book
Jezik:	English
Izdano:	Chennai: All India Publishers and Distributors, 1998.
Izdanje:	2nd. ed.
Teme:	Marketing.

Sadržaj:

1. Nature of Strategic Marketing 2. Environment of Strategic Marketing 3. Analysis for Strategic Marketing 4. Product Strategy 5. Price Strategy 6. Distribution Strategy 7. Promotion Strategy 8. Strategic Implementation and Marketing Planning