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Marketing /

Sonraí Bibleagrafaíochta
Príomhúdar: Skinner, Steven J.
Formáid: Printed Book
Teanga:English
Foilsithe: Chennai: All India Publishers and Distributors, 1998.
Eagrán:2nd. ed.
Ábhair:
Clár Ábhair:
  • 1. Nature of Strategic Marketing 2. Environment of Strategic Marketing 3. Analysis for Strategic Marketing 4. Product Strategy 5. Price Strategy 6. Distribution Strategy 7. Promotion Strategy 8. Strategic Implementation and Marketing Planning