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Detalles Bibliográficos
Autor principal:	Skinner, Steven J.
Formato:	Printed Book
Lenguaje:	English
Publicado:	Chennai: All India Publishers and Distributors, 1998.
Edición:	2nd. ed.
Materias:	Marketing.

Tabla de Contenidos:

1. Nature of Strategic Marketing 2. Environment of Strategic Marketing 3. Analysis for Strategic Marketing 4. Product Strategy 5. Price Strategy 6. Distribution Strategy 7. Promotion Strategy 8. Strategic Implementation and Marketing Planning