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Manylion Llyfryddiaeth
Prif Awdur:	Skinner, Steven J.
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	Chennai: All India Publishers and Distributors, 1998.
Rhifyn:	2nd. ed.
Pynciau:	Marketing.

Tabl Cynhwysion:

1. Nature of Strategic Marketing 2. Environment of Strategic Marketing 3. Analysis for Strategic Marketing 4. Product Strategy 5. Price Strategy 6. Distribution Strategy 7. Promotion Strategy 8. Strategic Implementation and Marketing Planning