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Marketing /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Chennai:
All India Publishers and Distributors,
1998.
|
| Edition: | 2nd. ed. |
| Subjects: |
Table of Contents:
- 1. Nature of Strategic Marketing 2. Environment of Strategic Marketing 3. Analysis for Strategic Marketing 4. Product Strategy 5. Price Strategy 6. Distribution Strategy 7. Promotion Strategy 8. Strategic Implementation and Marketing Planning