Skinner, S. J. (1998). Marketing (2nd. ed.). All India Publishers and Distributors.
Chicago Edition CitationSkinner, Steven J. Marketing. 2nd. ed. Chennai: All India Publishers and Distributors, 1998.
MLA Edition CitationSkinner, Steven J. Marketing. 2nd. ed. All India Publishers and Distributors, 1998.
Warning: These citations may not always be 100% accurate.