E-Marketing excellence: The heart of E-Business /

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Bibliographic Details
Main Author: Smith, P R
Other Authors: Chaffey, Dave
Format: Printed Book
Language:English
Published: Oxford: Butterworth Heinemann, 2003.
Table of Contents:
  • 1. Introduction to e- marketing 2. ReMix 3. E- models 4. E- customers 5. E- tools 6. Site design 7. Traffic Building 8. E- CRM 9. E- business 10. E- planning

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