New strategic brand management: Creating and sustaining brand equity long term /

other_versions_link
Bibliographic Details
Main Author: Kapferer, Jean- Noel
Format: Printed Book
Language:English
Published: London : Kogan Page, 2004.

University of Calicut

Holdings details from University of Calicut
Call Number: 658.827 KAP/N
Copy Live Status Unavailable

Similar Items