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New strategic brand management: Creating and sustaining brand equity long term /
| Hovedforfatter: | |
|---|---|
| Format: | Printed Book |
| Sprog: | English |
| Udgivet: |
London :
Kogan Page,
2004.
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| Fysisk beskrivelse: | 497 p. |
|---|---|
| ISBN: | 8175542918 |