APA Edition Citation

Birn, R. J. (2004). Effective use of market research: How to drive and focus better business decisions (Ed.4.). Kogan Page.

Chicago Edition Citation

Birn, Robin J. Effective Use of Market Research: How to Drive and Focus Better Business Decisions. Ed.4. London: Kogan Page, 2004.

MLA Edition Citation

Birn, Robin J. Effective Use of Market Research: How to Drive and Focus Better Business Decisions. Ed.4. Kogan Page, 2004.