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|a 658.8342
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| 100 |
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|a Ramesh Kumar, S.
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| 245 |
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|a Conceptual issues in consumer behaviour:
|b The Indian context /
|c S. Ramesh Kumar
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| 260 |
|
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|a Delhi :
|b Pearson Education,
|c 2003.
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| 300 |
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|a 323 p.
|
| 505 |
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|a 1. Contemporary dimensions of consumer behaviour 2. Consumer decision-making and marketing implications 3. Concept of perception and its impact on marketing strategies 4. Learning principles and their marketing implications 5. Concepts of personality
|
| 942 |
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|c TXT
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|d 54900
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|d 2012-10-27
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|o 658.8342 RAM/C
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|y TXT
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