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Services marketing:The Indian context /
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi:
Prentice- Hall of India,
2004.
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Table of Contents:
- 1. Understanding Services 2. Services and Economy of a Country 3. Issues in Marketing of Services 4. Consumer Decision Process and Ethical Issues 5. Service Delivery Process 6. Pricing 7. Services Communication Mix 8. Firm's Physical Evidence 9. Managing