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|a 658.80954
|b SRI/S
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| 100 |
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|a Srinivasan, R
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| 245 |
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|a Services marketing:The Indian context /
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| 260 |
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|a New Delhi:
|b Prentice- Hall of India,
|c 2004.
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| 300 |
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|a 243 p.
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| 505 |
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|a 1. Understanding Services 2. Services and Economy of a Country 3. Issues in Marketing of Services 4. Consumer Decision Process and Ethical Issues 5. Service Delivery Process 6. Pricing 7. Services Communication Mix 8. Firm's Physical Evidence 9. Managing
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|d 2012-10-27
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|o 658.80954 SRI/S
|p 78791
|r 2017-08-17
|s 2017-06-30
|w 2012-10-27
|y BK
|