APA Edition Citation

Srinivasan, R. (2004). Services marketing: The Indian context. Prentice- Hall of India.

Chicago Edition Citation

Srinivasan, R. Services Marketing: The Indian Context. New Delhi: Prentice- Hall of India, 2004.

MLA Edition Citation

Srinivasan, R. Services Marketing: The Indian Context. Prentice- Hall of India, 2004.

Warning: These citations may not always be 100% accurate.