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Handbook of successful advertising /
| Hlavní autor: | |
|---|---|
| Médium: | Printed Book |
| Jazyk: | English |
| Vydáno: |
New Delhi:
Crest Publishing House,
2004.
|
Obsah:
- 1. What Advertising Can Do and How it Operates 2. Setting Objectives and Developing a Strategy 3. How to Select your Target 4. How to Select Media 5. How to Buy Media Space 6. Developing the Advertising Message 7.Practical Advertisement Production 8. The