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| LEADER |
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121027s9999 xx 000 0 eng d |
| 020 |
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|a 8124204276
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| 082 |
|
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|a 659.1
|b FAR/H
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| 100 |
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|a Farbey, A D
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| 245 |
|
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|a Handbook of successful advertising /
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| 260 |
|
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|a New Delhi:
|b Crest Publishing House,
|c 2004.
|
| 300 |
|
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|a 166 p.
|
| 505 |
|
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|a 1. What Advertising Can Do and How it Operates 2. Setting Objectives and Developing a Strategy 3. How to Select your Target 4. How to Select Media 5. How to Buy Media Space 6. Developing the Advertising Message 7.Practical Advertisement Production 8. The
|
| 999 |
|
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|c 54857
|d 54857
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_100000000000000_FAR_H
|7 0
|9 54835
|a UL
|b UL
|c ST1
|d 2012-10-27
|l 0
|o 659.1 FAR/H
|p 78748
|r 2012-10-27
|w 2012-10-27
|y BK
|