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Public relations handbook /
| Tác giả chính: | |
|---|---|
| Định dạng: | Printed Book |
| Ngôn ngữ: | English |
| Được phát hành: |
London:
Routledge,
2004.
|
| Phiên bản: | Ed.2 |
Mục lục:
- 1. What is public relations 2. Public relations and communications 3. Public relations, politics and the media 4. Public relations and management 5. Professionalism and management 6. Corporate communication 7. Corporate identity 8. Public affairs