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Corporate media production /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
Amsterdam :
Elsevier,
2004.
|
Sommario:
- 1. Changing role of corporate media 2. Key players 3. Media groups in the corporate world 4. Production overview 5. Production people 6. Program needs analysis 7. Content outline 8. Creative concept 9. Treatment 10. Script 11. Script terminology