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Corporate media production /
| Auteur principal: | |
|---|---|
| Format: | Printed Book |
| Langue: | English |
| Publié: |
Amsterdam :
Elsevier,
2004.
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Table des matières:
- 1. Changing role of corporate media 2. Key players 3. Media groups in the corporate world 4. Production overview 5. Production people 6. Program needs analysis 7. Content outline 8. Creative concept 9. Treatment 10. Script 11. Script terminology