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Corporate media production /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Amsterdam :
Elsevier,
2004.
|
Table of Contents:
- 1. Changing role of corporate media 2. Key players 3. Media groups in the corporate world 4. Production overview 5. Production people 6. Program needs analysis 7. Content outline 8. Creative concept 9. Treatment 10. Script 11. Script terminology