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Financial services: Text, cases and strategies /
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi:
Deep & Deep Publications,
2002.
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Table of Contents:
- 1. Financial services to SSI Sector - Study on the support system 2. Financial services and their profitability performance 3. Financial services marketing in India 4. Marketing of financial services--Strategic approach 5. Marketing approach to financ