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Financial services: Text, cases and strategies /

Bibliographic Details
Main Author: Mohana Rao P, Ed
Other Authors: Hyderabad R L, Ed
Format: Printed Book
Language:English
Published: New Delhi: Deep & Deep Publications, 2002.
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505 |a 1. Financial services to SSI Sector - Study on the support system 2. Financial services and their profitability performance 3. Financial services marketing in India 4. Marketing of financial services--Strategic approach 5. Marketing approach to financ 
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