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Successful marketing in the 21st century: The imperatives, concepts and challenges /

Bibliographic Details
Main Author: Kyambalesa, Henry
Format: Printed Book
Language:English
Published: New Delhi: Infinity Books, 2003.
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245 |a Successful marketing in the 21st century: The imperatives, concepts and challenges / 
260 |a New Delhi:  |b Infinity Books,  |c 2003. 
300 |a 320p 
505 |a 1. Marketing function 2. Changing business environment 3. Culture in cross border marketing 4. Japanese challenge 5. Role of Governments. 
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