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Creativity in public relations /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi:
Crest Publishing House,
2003.
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Table of Contents:
- 1. Definition of 'Creativity' 2. Creativity: Some myths debunked 3. Creative process 4. Green light thinking: Creative techniques 5. Green light thinking: Brainstorming 6. Red light thinking 7. Creativity is not just for photocalls 8. Obstacles to