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Creativity in public relations /

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Green, Andy
التنسيق: Printed Book
اللغة:English
منشور في: New Delhi: Crest Publishing House, 2003.
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245 |a Creativity in public relations / 
260 |a New Delhi:  |b Crest Publishing House,  |c 2003. 
300 |a 200p 
505 |a 1. Definition of 'Creativity' 2. Creativity: Some myths debunked 3. Creative process 4. Green light thinking: Creative techniques 5. Green light thinking: Brainstorming 6. Red light thinking 7. Creativity is not just for photocalls 8. Obstacles to  
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